Real Estate Marketing Plans

 

Do you have your real estate marketing plans for 2012 ready?

 

 

With SO MANY alternatives for real estate marketing plans, are you confused on what to do in 2012?

So as you develop your 2012 real estate marketing plans, here is some great food for thought:

ActiveRain, the largest blogging platform and professional social network in real estate, conducted a survey of 1,910 real estate professionals asking the simple question of "what is the most effective real estate marketing or advertising that you do?" 

The results:

1. Referrals (including word of mouth and sphere of influence) were overwhelming the most preferred marketing with 26% of responses.
2. Blogging was #2 with 13% of responses.  (Keep in mind that the survey was conducted on ActiveRain, so these results may naturally be skewed to blogging).
3. Direct Mail continues to be incredibly popular.  Direct Mail includes post cards, mailers, and newsletters.  Direct Mail also received 13% of responses.
4. Internet Marketing as a general category received 12% of responses.  Our assumption is that Internet marketing is generally speaking pay per click marketing on Google, Yahoo or Bing or lead generation from a number of different sources.
5. Networking Networking includes partner referrals and face-to-face meetings. Face-to-face networking received 8% of the responses.
   
   

 

 (Share these stats - link to this article: http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011)

 As you can see based on 2011 real estate marketing plans, real estate professionals continue to favor more traditional offline, "tried & true" hand to hand real estate marketing techniques.  Though the general bucket of Internet marketing & blogging are equivalent to direct mail, the top marketing techniques tend to be more offline - referrals, direct mail, networking, working with past clients, open houses, door knocking and cold calling.   Hard to know if ActiveRain is the same as blogging and if Zillow or Google are the same as Internet marketing, but interesting to see that from a response perspective, that Open Houses are more popular than any one web site AND Door Knocking is more preferred than CraigsList and FaceBook.

 

 

When real estate professionals were asked, "What is the most effective real estate marketing or advertising that you do?" only a small number of real estate web sites were mentioned in reasonable frequency: ActiveRain, CraigsList, FaceBook, Zillow and Google.  Of course, blogging and Internet marketing are large categories with a lot of different companies.  But there were very few mentions of Wordpress or other ways to market online.  Noticeably absent were Trulia and Realtor.com   Though we believe ActiveRain is a very powerful blogging platform, fans of ActiveRain are likely over-represented in the survey.  Kudos to Zillow to have name recognition equivalent to Google in the real estate industry.

 

For 2012, here are the key questions to ask:

1. How important is developing your REFERRAL BASE?  How are you going to do it?
2. Are Blogging and SEO part of your 2012?  If so, what to do - ActiveRain, Wordpress, Blogger, or other?
3. Direct Mail continues to be an important part of the real estate professional's marketing mix.  It is amazing, but true.  Direct Mail allow neighborhood targeting unlike online marketing.  What kinds of direct mail campaigns will you be using?
4. Internet Marketing needs to be part of your 2012 marketing mix, but there are a lot of options from pay-per-click advertising to lead generation to Zillow, Trulia and Realtor.com 

ActiveRain is great place to start the learning process to figure out the best Internet marketing strategies to achieve your personal and financial goals in 2012! 

Share this blog post!  Either blog about it or share on your social networks.  Link to and reference this blog if you use this content: http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011

Clint Aaron Miller

March 8, 1971 ~ December 11, 2011

Many of you knew and loved Clint.  He fought valiantly, but lost his struggle with cancer today.  I am so thankful that he knew that so many loved him and will help take care of Angela and his boys.  Rest in peace.

If you would like to donate, here is the information: (100% of proceeds are going to the Miller family)

Checks, money orders, cashiers checks (make them payable to: Christina Ethridge)

Christina Ethridge

110 S. Riverwood Court

Post Falls, ID 83854

Please text Christina when you mail a check - she wants to watch out for it and make sure it reaches her.  208-819-2965

Online payments:

Nikki Beauchamp will be taking those via a PP account - you can pay via paypal to: nicole@nicolebeauchamp.com.  Also, if your name is different from your name in PayPal (ie business name or some other moniker)-please include that in the note field too if at all possible. If you need to reach her for any reason and you are not otherwise connected on FB-if you would like to be connected-you can do that too, she doesn't mind, no need to ask- - msg to narbeauchamp@facebook.com (if you aren't friends she probably will miss the message) or Voice/SMS to  917-720-0987.

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If you would like to Search for Homes for sale in Colorado Springs, CO, or for any of your other real estate needs, please contact your Colorado Springs Realtor

 

 

                                                                  

   

Selling homes throughout Colorado Springs, Old Colorado City,

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Restricted Videos: The Sequel to Busted By A Mall Cop

After being Busted By A Mall Cop and prevented from taking photos and videos at a local Mall, in Orange County, California, I took time to reflect upon the details that led to my altercation.

It's true that I was wearing a black trench coat which could have aroused a bit of suspicion. 

Walking with my hands inside my coat pockets may have warranted a second glance. 

Lingering in front of stores with my video camera might have been noticed and reported. 

Taking prolonged candid videos of Santa while I was backed into a recessed doorway was definitely observed.

Standing only 50 feet away from a Mall Cop while doing the above was probably too much to ignore. 

Do I look Suspicious to YOU?

I agree!  But looking suspicious is not the point.  It's whether or not WE have the right to take photos or videos at a mall.  The answer will almost always be NO, unless you have Mall Management approval. 

For your information, after speaking with Mall Management, I was denied permission to video Inside and Outside on mall property.  They may grant approval for news organizations or others, but I was denied as a Realtor for the purpose of adding the video to My YouTube Channel.  Malls, Schools and similar locations have a higher expectation of a person's right to privacy and usually requires permission from an approved authority.  In the case of a mall, management has concerns of store tenants and consumers to consider and protect. 

In addition, unless we are taking videos in recognized "PUBLIC" locations and obtaining Release Forms from people that we video up close and interview, we may be taking a risk.  Having the right to take a video does not necessarily give us the right to upload and share all videos.  Even Mall Security Videos that are uploaded to YouTube for humorous content may result in legal problems for those that uploaded the video.

Just because we can get away with taking a video at any location, doesn't mean that we have the right to Upload and Post videos of "Restricted" sites and without required consent of individuals appearing in a video. 

These are some helpful links which may assist and protect us when creating, producing and uploading videos:

Stay out of trouble: Know when to use a Video Release Form

Get Permission Before Shooting Your Camera

What You Need To Know About Filming In Public Places

You Have Every Right To Photograph That Cop

Photography And The Law

Releases For Use in Film and Video

I'm not an attorney and I'm NOT giving legal advice, but I am suggesting that we take all necessary steps to protect ourselves while creating exceptional videos.  If YOU have helpful links related to this topic, please include them in your comment.  The knowledge you share may be exactly the knowledge everyone needs.

 

Deliver your message the best way possible by using video. 

How to embed a video in Your ActiveRain Profile

How to embed a video in Your ActiveRain Sidebar

How to embed a video in Your ActiveRain Blog Signature

How to create a Personal Introduction Video

 

Ten Video Tips For Beginners

  Video Tip #1:  Every Video Must Have A Purpose

  Video Tip #2:  Selecting An Appropriate Title, A Standard Introduction And A Standard Close

  Video Tip #3:  Putting It All Together (Introduction, Content, Close)

  Video Tip #4:  Create Your Video Character BRAND

  Video Tip #5:  How To Become A Under Two Minute Wonder

  Video Tip #6:  Hand Gestures And Facial Expressions

  Video Tip #7:  Backgrounds And Lighting

  Video Tip #8:  We All Need To Be Who We Are

  Video Tip #9:  Distance Makes A Difference

Video Tip #10:  Everything Looks Better When Staged

 

My YouTube Channel Featuring Community Related Videos as "Samples"

Debb Janes YouTube Channel Featuring Community Related Videos as "Samples"

Join The VBloggers Group to learn and share video knowledge and content

Join The YouTube Thursdays Group to increase YOUR YouTube Subscribers and video knowledge

 

 

        I Teach by Example and Share what I Learn.

Richard's Personal Message

 RichardYatesRealEstate.com

Visit My YouTube Channel

My ActiveRain Profile