Philadelphia Real Estate Helpful News and Views : Happy Facebook Friday Give it a Boost by Hannah

Happy Facebook Friday Give it a Boost by Hannah

 

Happy Facebook Friday Everyone

Anita Clark  is taking a break this week 

 

I am going to talk about Facebook ads again this week. These ads are called boosts  I did notice there is a social network group in my area maybe 35 minutes from where I am located. They said don't waste your money on ads meet up with us and learn how to use Facebook. They look like a great group but where their meet up is really inconvenient for me. The time they meet is rush hour in a part of the City that would be really difficult for me to get to. The train would be an option, but I am not a good traveler. To be honest, I have had great luck with Facebook Ads also called Boosts.  I do not think it is a waste of money 

 

You may ask what do I mean luck. By luck I mean people have followed my page and long-time friends and clients have found me which have led to sales and mostly listings which have turned into sales. For example, if you watched the short video at the top of the page I suggested the new Facebook ad with video. You can write an ad. After writing the ad you can add ten pictures that will be turned into a video. There are other formats but I like this one . The carousel also makes a very nice video.

 

 

I like to write a story and tell about how my day went instead of just saying hey I sold a house - I want to let them know I am human just like them. Then I made the video. Believe me, it was nothing spectacular - but the ad was made just for my local area for $20  normally if it was just a post, not an ad it would be seen by maybe 40 people if I was lucky 

 

Here are the statistics for the ad boost for one day it is going to run for 7 days: 

people reached 1,447  engagements 23   

Video boosted reached  1.4 K   Played thru 441   6 more days playtime 

This is not including how many people followed my page from the ad 

 

I am very happy with that kind of local exposure. I also have followed up with  Just Sold Post Cards in the local area. My friend Barbara Todaro would be proud of me. The other point is everyone who makes a comment or likes I personally invite to my Facebook Business Page. Try out these ads they are not expensive and may bring you success Oh, by the way, I believe this also goes mobile with the option to go on Instagram

 

 I am Old school I remember placing ads in the local newspapers for much more money than twenty dollars. I would get called into the broker's office asking what was I doing spending so much money. Facebook advertising is so reasonable compared to what newspaper ads cost and there is a huge market out there on Facebook  

 

Keep your page interesting. Not just Real Estate. Back to School time will be here soon. Information on where the local sales are is great. Fun places to eat and especially great recipes. I try to keep my Facebook Business Page Local.  I also try to talk and not throw facts at the readers that they can find anywhere. They know when you are coping and pasting information. I also share my Active Rain Friends posts that I find very informative on my Facebook Business Page. Hope you do not mind- you could find your post there. 

 

I hope you found some of this information helpful.

Think about the ad boost when you have something important to say on Facebook.

Give it a BOOST for $20 it may pay off like winning the lottery 

 

No worries our Anita Clark will be back next week with wonderful ideas 

     I will leave you with this short video on Workplace by Facebook 

hannah williams

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Re/Max Eastern

 215 953 8800

215 953 8818

 cell anytime  215 820 3376

HannahRemax@Gmail.Com

 

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Comment balloon 50 commentsHannah Williams • August 15 2019 11:42PM

Comments

What a great post, Hannah! You're right... a $20 investment is nothing in the total scheme of things. And you've done Anita Clark proud... she picked well when she asked you to substitute for her.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Residential Brokerage ) about 1 month ago

Hannah,

Like everything else in life some ads work depending on the marketplace etc, and some do not for others .  That is reflected in the current trend where large ad firms are opening sattelite offices in other cities.  What works on Madison Avenue does not translate elsewhere.  Glad to see that FB works for you and is adding to your continued success.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) about 1 month ago

I'm a huge fan of boosting my opens and so are my sellers, Hannah! They see the results and ultimately, so does my biz page! 

As always, such a wonderful job filling in for Anita - you both inspire me to work harder on my business page. You've got this down to a science!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) about 1 month ago

Nina Hollander, You are so sweet to say so. For a $20 investment, it is worth the risk. May not work every time but it sure helps to get your name out there 

Ron and Alexandra Seigel You are right it is like a lottery ticket. Pure gamble someone bought me a row of scratch-off tickets for my Birthday. They spent $50. I could have won big bucks. Did I? No of course not. I did win $45. My friend said buy more tickets. To be honest I still have the winning ticket in my handbag. Should I take the chance or walk away from a winner? 

Thank you both so much for your very kind words always appreciated 

Hannah 

  

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Hello Debe Maxwell, CRS You are my inspiration. Hope all is going well in your part of the world. Workplace by Facebook I just had to take a peek inside Our Anita Clark is such an angel I am always excited to fill in whenever she asks 

Thank you for your kind words they are always appreciated 

Hannah 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Great tips and I really enjoyed the video that you put together, such a great way to deliver them!

Posted by Brian England, MBA, GRI, REALTOR® Real Estate in East Valley AZ (Arizona Focus Realty) about 1 month ago

HI Hannah Williams,

Great job with FB Fridays!  I just hired a Social Media company to help my husband with our SM. We shall see how it works. More engagement on the business page is welcomed. If they recommend boosts, we will give it a shot. To me, it is all about ROI.  If I don't get sales from my advertising than I need to try something new. 

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) about 1 month ago

Hannah,

I 'boost' my posts quite a bit.  And it does give me the local exposure.

 

Blessings

Posted by L. Scott Ferguson, Sunny Florida Real Estate Professional (Ask4Ferguson - Your House-SOLD Name in Real Estate) about 1 month ago

 

marti garaughty, composer, pianist, soundscapes, abstract art

 

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) about 1 month ago

Hannah Williams 
So nice of you to be the "sub" for Anita!
Enjoy your weekend - Lynn

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) about 1 month ago

Brian England  I am so glad you appreciate the videos. They are fun to make but serious in content. Hope you have a wonderful day 

Sheri Sperry - MCNE®  I always thought you both did such a wonderful job - Good luck with your marketing company  

Thank you both for your input 

Happy Facebook Friday 

Hannah 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Hello  L.Scott Ferguson

I am so glad to hear you are using boosts and it is working for you also. Getting local exposure and having your name out there in your local community is so important. You may not see immediate results but I believe results will follow 

Thank you so much for your professional input 

Hannah  

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Hi Hannah Williams  thanks for the mention....and I'm always proud of you, especially when I Google Free Market Analysis in your city, state and you have most above the fold.... good marketing.

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) about 1 month ago

marti garaughty 

Thank you so much for the

Feature - Sharp Cookie 

art of marketing you  

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Lynn B. Friedman, You know how I dislike traveling. Funny I thought of you when I put that sentence in.  I am always excited when our wonderful Anita Clark asks me to help her out. She works so hard every week to get this page together and she needs a break every now and then. 

So good to hear from you 

Hannah 

Happy Facebook Friday 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Barbara Todaro, You are a great teacher. Old school mixed with the new school you teach us how to shape them into a successful cocktail. Maybe I should say like James Bond shaken or stirred it will lead us on the right path of success 

Thank you for your inspirations 

Hannah 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Good afternoon Hannah Williams - I have done boost before.  They have increase activity on my web site but have not converted.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) about 1 month ago

Hello, Grant Schneider, have you tried the new video? It seems to take off like a rocket reader just love it 

Thank you for your professional input always appreciated 

Happy Facebook Friday

Hannah 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

 

Happy Friday to you too..

 

Posted by Ginger Harper, Your Southport~Oak Island Agent~Brunswick County! (Coldwell Banker Sea Coast Advantage) about 1 month ago

Glad that these boost ads are working for you Hannah. Being in this business, we need to try different outlets to work our magic, and it's working well for you!

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) about 1 month ago

Ginger Harper, You are very cheery it is a wonderful day to be alive 

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400  Have you joined Facebook yet? I know you have been thinking about . With your amazing local posts, you would knock their socks off.

Thank you both for your kind words 

Hannah 

Happy Facebook Friday 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Good evening  Hannah Williams ,

Congrats on the well deserved featured post! Great job as always filling in for Anita Clark ..great tips! Happy  Facebook Friday!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) about 1 month ago

Hi Hannah- well done!!!  I've told many people to read the posts here about advertising on Facebook.  I also agree with you...keep it interesting and offer something other than listing information and numbers. Let them know who you are. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 1 month ago

Good morning!

Hannah Williams - Your video was very clever, upbeat, and informative! I liked it! The word lucky has been overused. When people are comfortable with who they trust they are loyal. That's why you have been so successful over the many years you have done business. You're very tech-savvy and clients, including agents from all over the country trust you!

Posted by Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives (DFW FINE PROPERTIES) about 1 month ago

Good morning Hannah, thanks for sharing this video. It's always great to see what's working in the market! Have a great weekend!

Posted by Matthew Klinowski, PA, Golf Community Real Estate Specialist (Downing-Frye) about 1 month ago

Hi there Hannah. You are gem for taking care of FB Fridays when Anita can't do it. I know she appreciates it. I'll take a look at the video and agree with your premise, we have to be entertaining in our engagements on social media. 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) about 1 month ago

Hey sista,
What a great post.  I am all in favor of making whatever we do fun!  You rocked it for Anita!

After I get to feeling better, I'm going to be putting together a plan and budget to boost my golf website.  It's pretty much local now. I want to expand it's reach.

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) about 1 month ago

All great suggestions!!!

Keep your page interesting. Not just Real Estate. Back to School time will be here soon. Information on where the local sales are is great. Fun places to eat and especially great recipes. 

Posted by Sham Reddy CRS, CRS (H E R Realty, Dayton, OH) about 1 month ago

Hannah I know a few Realtors around here that advertise on FaceBook and have gotten really good results.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) about 1 month ago

You are such a good friend to step up for Anita Clark this week. Thank you for sharing Hannah Williams 

Posted by Paul S. Henderson, REALTOR®, CRS, Tacoma Washington Agent/Broker & Market Authority! (RE/MAX Northwest.) about 1 month ago

Thanks for post and something to think about.  I never really thought much abut the Facebook boosts and wondered if they were worth the cost.

Posted by Robin Wells, Giving Peace Of Mind One Chimney At A Time ( RAW Chimney Sweep and Inspections) about 1 month ago

Luck is an extention of hardwork!

Fortunes are in the follow ups!

Posted by Sham Reddy CRS, CRS (H E R Realty, Dayton, OH) about 1 month ago

Hi Hannah:

Great job on the Facebook Friday post and some terrific education. I wasn't aware of the video option - will have to check it out.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) about 1 month ago

Dorie Dillard CRS GRI ABR  Always grateful to fill in for our Anita Clark  makes me take a look at what I am doing and what is working and not working 

Kathy Streib  Your posts are often found on my page as they are wonderful topics and so helpful 

Patricia Feager, MBA, CRS, GRI, MRP  You are always so kind to me. I am so grateful and proud to have you as a friend

Thank you for your professional input it is always greatly  appreciated 

Hannah 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Matthew Klinowski, PA  It warms my heart that you enjoyed the video 

Debb Janes EcoBroker and Bernie Stea JD  It is our Anita Clark that needs to be thanked for allowing me to help her and who puts her faith and trust in me to do her Facebook Friday. Her page is very important. Glad you agree with and enjoyed the video.

Carol Williams  Everything you do rocks sister -  I hope you are feeling better and do not rush things. (((hugs))

Thank you for professional input so much appreciated 

Hannah

 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Sham Reddy CRS So glad you understood the whole picture. Get personal. Make them know you and get to know them also 

George Souto  Need to get your profile out there. Tell your story. So glad you agree my friend 

Paul S. Henderson, REALTOR®, CRS  She has put her faith and trust in me. I am the one who is honored to do be asked to do such an important task 

Thank you for your professional Facebook Friday input 

Hannah 

 

 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Sham Reddy CRS  Very interesting way to put it 

Robin Wells, you will not know unless you try - One less lunch with a friend may bring many 

Jeff Dowler, CRS  The video option attracts many viewers - I was shocked at the attention it receives  

Thank you for your comments - give the video  boost a try you may be surprised at the results 

Hannah 

 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Thanks Hannah, appreciate you filling in for Anita. Have a blessed day and stay cool it is hot outside. Hmm maybe the Real Estate market is hot as well. 

Posted by 1~Laura Filip, What can we do for you today? (1~Laura Filip Broker , Opening doors for All Seasons of Life ) about 1 month ago

Hannah: Thanks, as always, for doing a great Facebook Fridays write-up. Boosts and ads are such a smart way to generate plenty of attention and new prospects.

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) about 1 month ago

Very good Hannah!  Those are amazing numbers.  I have not seen those results, but after seeing your video, I see content will be the solution.  By the way, I have $20 bucks. 

Posted by Rick Frissell, aka "The Red Baron of Real Estate" (HomeXpress Realty) about 1 month ago

Laura Filip, I love to fill in for our Anita Clark keeps my life exciting. Yes it is so hot out here going to get my work done quickly today then head out to the pool 

Rick Frissell  They are amazing numbers isn't it. It was also shocked. Great way to spend that $20 bucks   -- let us know please on Facebook Fridays - will be watching 

Thank you bath for you professional feedback 

Hannah 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Hello, Anita Clark always a pleasure to help out.  You are very welcome. You know I am here anytime you need a break. We all miss you when you are gone.  I am glad I did not disappoint you. That is always my biggest worry. So happy with the Video Boost getting so much attention with that ad.

Thank you again for letting me fill in   

Hannah 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

I was searching for Facebook post from Anita and came across yours. Those are great numbers, looks like you have a system and it works for you.

Posted by Melissa Jackson, Helping You Make The Right Move (Citiwide Alliance Realty) about 1 month ago

Melissa Jackson  The numbers are great aren't they. I have to admit I do not use it all the time but very pleased when I do. 

Thank you for your comment - Anita Clark  will be back this Facebook Friday 

Hannah 

 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

Hannah, great FB Friday post, and nice of you to step in for Anita.   I have seen a jump in FB leads to my web site from posts on my business page.

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) about 1 month ago

Joan Cox Always enjoy stepping in for out wonderful Anita Clark  I am honored that she has faith in me to do so. Have you tried the new video boost, Joan? It does get quite a bit of attention.

Thank you for your professional input always appreciated 

Hannah 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

You provided me some great food for thought, Hannah Williams ... thank you!  Will be checking out my options on Facebook a bit further ...

Gene

Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) about 1 month ago

Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi So Glad you found the information helpful 

Have a Happy Facebook Friday 

Hannah 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 month ago

I should probably have more faith in FB and give their ads another try.  Thanks for the encouragement.

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) 28 days ago

Georgie Hunter R(S) 58089  It is a great place to get your name out there. We all need exposure and Facebook has so many viewers. 

Thank you for your professional input 

Hannah 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) 27 days ago

Participate